OJ Simpson and Me

Please contact me for a free consultation and find out the value I can contribute to your needs with the following background:

  • Award winning multimedia cross platform storyteller
  • With international and web marketing experience
  • Copywriter, scriptwriter with video production background
  • Quadrupled email sales and boosted stock by 150%


Life provides opportunities and with the right strategy success. I found myself on the highway with OJ Simpson behind me. One startegy would have been to help the police and block him. Results would have been being a part of the media circus surrounding the trial and getting my 15 minutes of fame. Since OJ had a gun to his head , the risk was him shooting himself or shooting me. My risk assessment said let him go. I have lived and now can put up the video to get your attention. Hi, thanks for stopping by.

Let me tell you my story of how I wound up cruising down the highway with OJ.

Armed with my confidence building MA in communications, my screenplay winning an award and my friendship with Sam Raimi, I moved to LA and found an agent. If you weren’t aware that you need a car in LA, then you are in for a shock. Apparently the tire companies blocked public transportation being built to sell more tires. Great startegy for the tire companies but bad for people and the environment. I needed to buy some cheap transportation, so I found out that I could buy a US postal jeep for $600. I shouldn’t have painted it because the police didn’t give me parking tickets thinking it was an active postal jeep. My vanity license plate read “IMCR8TIF.  Tom Cruise once passed me giving me his thumbs up. That was another opportunity for me to network, but I was put off by the whole Scientology thing.

I had just pitched Star Trek The Next Generation ideas for episodes  that they liked but were similar to future episodes they planned for Deep Space 9 and Voyager. The Star Trek offices look old and run down. I was expecting to see the Enterprise and futuristic interior design. I guess everything is smoke and mirrors. The executive producer recommended me to the Star Trek Generations director to be his assistant on the film. He told me to come in on Monday and sort out my salary. When I called in to get a studio pass, they told me that a producer from the TV series took a demotion to work as the assistant on the film.

I then was asked to pitch ideas to Bette Midler’s production company. Bette was looking for a story that starred her and Arnold Schwarzenegger in a comedy. So I pitched a story in which manly Arnold gets pregnant. I guess the producers of the movie “Junior” liked it as well and used it. Welcome to Hollywood.

So one day I’m driving on the highway and see the police chasing OJ. The road ahead of me was practically empty and I began to think if I was supposed to move to the side of the road.  I saw the Bronco in my rearview mirror and saw AC driving, he is OJ’s best friend. AJ resembles OJ so I was confused. I heard on the radio that OJ was laying down in the back seat with a gun to his head. I was seriously considering stopping short in front of him and do a citizens arrest or something, but the gun to his head and all the police dissuaded me. Imagine if I had done it. I would have been part of the media circus. Afterwards, I realized that this could have propelled my career as the guy who stopped OJ. I was living the Hollywood dream.

Since all the waiter jobs were taken by aspiring actors, I had to work in the market research of feature films. This is how I learned how badly the hollywood system is dysfunctional. The screenwriter visionary has the least amount of control. The producer, director, actor and their friends have more influence. I have seen musicals become romantic comedies. Once a film has a greenlight, they shoot it a few ways and then do market research with audiences. When it doesn’t score well, they work on it until it does. There is something that happens to people in the film biz that makes them egotistical and cruel.

I decided to leave Hollywood and go back to NY and produce a TV talk show for 5 seasons. I then went to Israel for a 3 month program. I decided that I wanted to see what it was like to live and work in Israel. The woman who interviewed me at the employment agency became my wife and a News Corp company offered me a fantastic opportunity to create iTV apps for cable TV. One of my apps won an award. I saw that renting theaters and hiring staff for test screenings of films was inefficient, so I created an iTV app that people could rate films on their TV. The company was bought for 5 billion by Cisco.

I then worked for an iTV crossplatform gaming company as a product marketing manager. Were the first to create iTV games and the first to be on cellphones for legal fixed odds games. I did the research and created our value proposition to the cellphone carrier and bookmaker. Even though we were the service provider, we lead the initiative and were equal partners. Our stock shot up 150%. The company was bought and moved to the UK.

I then worked for a KVM and Digital Signage company as their marcom manager. We were an early adopter of web marketing and were able to gain a 50% market share. Both companies were bought and moved to the US.

I then created a way of getting people to re engage with TV commercials. I mix people and product placement figuring that if you make someone the star of a video game and share it virally. People will watch it because they know the star. I call it GameMercials, which was recognized by Seedcamp, IBM & Deloitte as a top startup. The value proposition = brand value x N people. N people are comprised of Players + Spectators + Social networks = cost effective ROI. The most cost efficient method of reaching consumers. We had a chain of amusement parks, malls and toy companies interested in pilots. Due to my divorce and being scammed by a con artist who tried to kill me, I was stuck in Israel and when I finally came to the US, I wasn’t able to get the pilots funded. An entrepreneurs life isn’t easy.

Due to scalability and funding issues, we have pivoted and created a more scalable version called GameMerce.


This is why I am available for freelance copywriting work.

The value I can contribute to your needs are:

  • Award winning multimedia cross platform storyteller
  • With international and web marketing experience
  • Copywriter, scriptwriter with video production background

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